Toothpaste can safely be called an essential item: it is the basis of self-care. But how to choose the right oral care product and which products to choose? We have compiled a rating of the best of them, based on reviews of real customers, personal sales statistics of KrasotkaPro and open data from the Yandex search engine.
The criteria by which we evaluate toothpastes of each brand:
- Cleansing.
After all, this is the main task of toothpaste. - Perform additional functions.
There can be many such functions: whitening, strengthening gums, enamel, etc. - Compound.
It should definitely be safe. The more natural ingredients it contains, the better. - Taste and smell.
They should be pleasant and not cause discomfort. - Texture.
It should be medium, not too thick and definitely not runny. - Comfort to use.
The paste should not bake or burn the oral cavity. - Price.
Of course, it's always nice to save money, but we are looking for the best price-quality ratio.
The rating of toothpastes is formed thanks to a system of points that we awarded to each brand for its product.
By quality:
- 1 point for effectiveness: giving teeth cleanliness and a feeling of freshness;
- 0.5 points for each additional function;
- 1 point for good composition;
- 1 point for pleasant or neutral taste and smell;
- 1 point for optimal consistency: not too thick and not too thin;
- 1 point for ease of use: there should be no discomfort.
By cost:
- 4 points for costs up to 100 rubles;
- 3 points for a cost from 100 to 250 rubles;
- 2 points for a price from 250 to 400 rubles;
- 1 point for a price over 400 rubles.
By popularity:
- 6 points for more than 30,000 queries in Yandex per month;
- 5 points for 24,000-30,000 queries in Yandex per month;
- 4 points for 18,000-24,000 queries in Yandex per month;
- 3 points for 12,000-18,000 queries in Yandex per month;
- 2 points for 6,000-12,000 queries in Yandex per month;
- 1 point for less than 6,000 queries in Yandex per month.
It was the number of all points scored that determined the place of each product in the ranking; all this is reflected in the final table. In the meantime, learn more about each product.
